The human mind constantly records, connects, and stores knowledge, experiences, and feelings. The brain can synthesize this information without conscious effort and present it as an idea that emerges from the subconscious. The person feels intuitively that the idea may be a good one but cannot immediately justify it. The idea is viewed as a hunch and the person is not sure where it came from. However, hunches derive from a lifetime of experience and should not be ignored.
For example, a PHA team member may make a suggestion they believe is pertinent to an issue at hand but another team member challenges its validity. The first team member may not be able to immediately justify the suggestion but that should not be used as grounds for dismissing it. The suggestion should still receive serious consideration and the team member should be allowed time to collect their thoughts on why their suggestion is valid.
Be alert for fringe thoughts
When trying to think creatively about an issue, human cognitive processes sometimes present a thought that seems elusive and on the edge of consciousness. It is worth spending time to pin down the thought as the brain is trying to address the issue by taking advantage of information that has been accumulated over the lifetime of the person and distilling it into something relevant.
For example, a PHA facilitator may notice that a team member is having difficulty expressing an idea. This may be an indicator that the person is synthesizing information in their brain. They should be allowed time for their thoughts to gel.
Be alert to kernels of ideas expressed by others
Brainstorming in a team involves people offering up their ideas. One person may not believe an offered solution to a problem will work but sometimes there is an aspect of the proposal that triggers the thought of a more promising alternative. Creative thinking can be jump started in this way.
Commonly, this phenomenon occurs in PHA studies when one team member says, in response to a suggestion by another team member, “I am not sure about that but what about ...”.
Look for cross-fertilization of ideas
An idea from one situation may be applicable to another so that thinking by analogy can be valuable. Ideas have to be original only in their adaptation to a new situation. For example, knowledge of incidents in other companies can be used to identify ways to prevent incidents in your own company.